Brand Expert | Dutch – Luxury Retail Industry

As a Brand Expert you will be reporting to and work closely with the Brand Manager (based in the UK) whilst working independently, support the implementation of the global Marketing strategy, guidelines, and tools for the Brand in the given entity, by proactively proposing options. You will actively support the development of new and creative ways to raise the image and awareness of the brand in the territory. Ensure the best possible brand presentation in the market with excellence in the execution.
 Responsibilities:

Media Strategy and Budget

• Support the development and implementation of the Media and PR Strategy, plan and track the budget in the entity
• Assist in negotiations of insertions, visuals selection and creative approvals based on product launch and sales push with agency and media owners
• Support Coop/partnership activities: assist in reviewing media plans, delivering strategy, assessing rates, choosing publication and placement opportunities
• Actively support the development of meaningful relationships and the identification of key placement opportunities
• Liaise with Brand Manager for compliance in the deployment of the Marketing plan
• Ensure proper budget management and reporting

 Brand Awareness, media and PR

• Actively support the development of new and creative ways to raise the image and awareness of the brand in the territory
• Actively contribute to building relations with key partners and strategic organizations as well as opinion leaders in the territory
• Liaise regularly with the Global PR team managing the local press to achieve goals set for the market
• Plan and execute events adhering to all guidelines and ensuring proposed budgets are maintained
• Supervise agencies

Requirements:

• Business level Dutch (C2 level) and fluent in English
• Bachelor’s degree, ideally in marketing or communication
• Proven working experience as a brand expert with a high-end product or service like luxury retail/premium goods, quality hotels, hospitality, and gastronomy is preferred
• A solid network in the PR and media industry would be an advantage
• Have an in-depth knowledge of the local media and press landscape
• Competences: Sense of initiative, collaboration and communication, quality commitment

Salary Benefits:

• Full-time position
• 100% onsite during the training onboarding; after a couple of months, there is a possibility to work some days from home.
• Direct company contract

Our client is a Swiss manufacturer of luxury watches.