Lifestage Marketing Manager - Activation

We are on a mission to innovate banking by making life easy for our users. On their journey with bunq, some users seamlessly integrate our services, while others need additional support to discover how effortlessly bunq can simplify their lives. This is where you come in.As the Lifestage Marketing Manager - Activation, you are pivotal in guiding new users through their first 60 days with bunq, ensuring they realize the potential of our services in enhancing their everyday lives.

Take Ownership

Empower users to seamlessly integrate bunq into their lives and become advocates by:

• Developing personalized onboarding experiences tailored to diverse user segments, such as expats, students, parents, and partners, to ensure they quickly understand and utilize bunq’s core features.
• Crafting targeted and engaging CRM campaigns that resonate with users’ life stages and preferences, helping them discover the practical benefits of bunq in their daily activities.
• Collaborating with product teams to refine and enhance user interactions, making key features intuitive and accessible based on individual user behavior and feedback.
• Conducting in-depth research into user behaviors and preferences to continuously align our activation strategies with their evolving needs.
• Setting up processes for gathering user feedback and analyzing data to improve the activation journey, ensuring users remain engaged and satisfied.

Requirements:

• You have deep knowledge of CRM tools like Braze, Hubspot, Bird, Clevertap or similar
• You have proven skills in improving product flows & wireframes using tools like Miro, Figma or similar
• You are familiar with building and analysing dashboards & users' behavioral trends using tools like Looker, Mixpanel, Amplitude or similar
• We prefer if your background is in growing SaaS or subscription businesses across lifecycle marketing or similar growth roles
• You have strong communication skills in English (verbal and writing)

Your space to perform

We give you the space and the tools you need to succeed 💪🏼 ＄ Gross annual salary between €76,000 - €92,500 in Amsterdam / Rotterdam ＄ Gross annual salary between €37,126 - €45,186 in Istanbul ＄ Gross annual salary between 76,423лв - 93,290лв in Sofia 🎯 Profit sharing based on the impact you make and bunq's performance 🤟 Great, international colleagues who share your mindset 👩‍💻 Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly. 🧳 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years  📚 We support growth with bunq Academy and €1500 annual learning budget 🚴 A massive discount with OneFit for your wellbeing (in Netherlands) or 🚴‍♀️ a Multisport gym card for your health and wellbeing (in Turkey and Bulgaria) 🚌 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices 🌳) 💻 A MacBook so you can Get Shit Done with us 🥦 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options 💰 An optional pension plan with monthly contribution from bunq (in Netherlands)
⚕️ Private health insurance, just in case (in Turkey and Bulgaria) 💸 Monthly contribution to your phone and internet bills 🍻 Friday drinks and other celebrations - bunq style