Lifecycle Marketing Manager - Retention - Parents & Kids

At bunq, we’re not just reimagining banking; we’re transforming it to Make Life Easy for millions worldwide. Our mission extends to supporting families, catering to parenting needs, and evolving children’s financial habits.Join Us as a Lifecycle Marketing Manager for Retention – Parents & KidsAs the driving force for engagement and retention strategies tailored to families, you’ll own the life stage of Parents & Kids. By eliminating friction, crafting personalized campaigns, and leveraging insights from product feedback, you'll position bunq as a trusted financial partner for both parents and kids. Your mission: help families discover our value quickly, stay engaged longer, and become enthusiastic bunq ambassadors.

Take Ownership

• Segment and Analyze: Master the Recency, Frequency, and Monetary (RFM) model to uncover family usage patterns. Classify users into targeted segments like "Savings for Newborns" and "Frequent Allowance Transfers" to deliver relevant content and communications.

• Develop Communication Strategy: For each parent life stage segment, translate product marketing narratives into compelling messaging focused on key concerns, such as allowance management, safe spending limits, and educational resources. Collaborate with channel owners (Together, Social Media, CRM) to execute impactful campaigns.

• Create a Feedback Loop: Establish and maintain a process to actively engage with users, identifying challenges they face and refining strategies to enhance their bunq experience.

Requirements:

• You have a proven experience in crafting personalized engagement strategies, ideally within SaaS or subscription-driven businesses
• You have a comprehensive understanding of digital touch points and channels.
• You have the ability to translate product marketing strategies into actionable retention initiatives.
• You have a track record of reducing churn, driving engagement, and developing scalable retention frameworks.

Your space to perform

We give you the space and the tools you need to succeed 💪🏼🤟 Join forces with great colleagues across the globe to revolutionize banking🌟 Make lasting impact by working on complex & exciting challenges﹩ A competitive base salary between €5,864 - €7,137🎯 Profit sharing based on the impact you make and bunq's performance🤟 Great, international colleagues who share your mindset👩‍💻 Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.🧳 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years📚 We support growth with bunq Academy and €1,500 annual learning budget🚴 A massive discount with Urban Sports for your wellbeing🚌 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices 🌳)💻 A MacBook so you can Get Shit Done with us🥦 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options💰 An optional pension plan with monthly contribution from bunq💸 Monthly contribution to your phone and internet bills🍻 Friday drinks and other celebrations - bunq style