Brand Media Specialist (Mid-Low Funnel Campaigns)

Are you a digital media expert with a passion for optimizing campaigns and exploring innovative strategies? With hands-on experience in platforms like Meta, Google, and TikTok, you’ll lead media buying, audience targeting, and campaign performance. If you're analytical, collaborative, and ready to make an impact, this role is for you! Please note, the deadline to apply is Tuesday, January 14th at 16:00.
Team Overview:
The Brand Media team focuses on enhancing brand visibility and driving audience engagement through strategic media planning, data-driven insights, and partnerships. Key priorities include:

• Audience Insights: Conducting in-depth research to understand target audience preferences and behaviors.
• Technology & Data: Utilizing AI, analytics tools, and emerging media technologies to optimize campaigns and measure impact.
• Collaboration: Aligning with Marketing, E-commerce, and CRM teams to ensure consistency across consumer touch points.
• Adaptability: Quickly adjusting strategies to remain effective in a dynamic market environment.

Position Overview:
The Brand Media Specialist will oversee media buying and activation to support business growth across Europe.
Responsibilities include:

• Managing the setup, execution, performance, and optimization of campaigns on Paid Social and Display platforms.
• Designing effective audience targeting, bidding, and creative strategies.
• Evaluating new media opportunities and managing budgets to ensure campaigns meet ROI targets.
• Contributing to strategic projects that strengthen brand-consumer connections.
• Staying informed about emerging trends and recommending innovative campaign strategies.

Requirements:

• Experience: 3+ years in digital media buying/planning with hands-on expertise in platforms such as Meta, Google, TikTok, Snapchat, and Pinterest.
• Skills: Budget management, creative trafficking, and familiarity with product feed management tools like Smartly.io.
• Knowledge: Proficiency in Google Analytics, measurement studies, and attribution models.
• Background: Experience in E-commerce or a digital agency is preferred.
• Capabilities: Strong analytical skills, effective communication, and the ability to translate data insights into actionable business strategies.

This position plays a crucial role in driving digital growth and ensuring impactful brand representation.
What you can expect from our client:

• An international environment which respects diversity, equality, and individuality.
• A beautiful state-of-the-art Campus.
• Depending on the role a monthly home - office budget.
• A chance to unwind with weekly social activities. 

40 hours per week hours per week

Be part of an iconic story.
This organization serves as a platform for growth, focusing on building brand strength and staying relevant in a rapidly changing world. By connecting global, iconic brands more closely to the evolving needs of consumers, it ensures a strong foundation for both the present and future generations.
Guided by shared values and empowered by scale and global reach, the company is committed to driving fashion forward for good. Operating as one unified team with a clear vision and plan, it exemplifies the power of collective effort and shared purpose.

Apply now, and be sure to do so before Tuesday, January 14th at 16:00. Send your resume and a short motivation. Before we can introduce you to the client, we will invite you for an interview at our Projob office or online. For more information contact us at 020-5738383 or welcome@projob.nl.
Please note that we agreed with our clients to only introduce them to candidates who already live near the job location. Although you might be willing to relocate or commute, this is not an adequate option.