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Brand Media Specialist (Mid-Low Funnel Campaigns)

Marketing / PR
Amsterdam

For a client in the fashion business based in Amsterdam, we are looking for a Brand Media Specialist (Mid-Low Funnel Campaigns). This role requires you to dive into the hands-on work of setting up and managing campaigns across platforms as well as having an agency background? Do you have experience with paid social on Instagram, TikTok, and Facebook, as well as with Smartly or a similar tools, we want to hear from you! For more information, please read the job description below. Please note, the deadline to apply is Monday, March 10th at 12:00 noon.
Team Overview:
The Brand Media team focuses on enhancing brand visibility and driving audience engagement through strategic media planning, data-driven insights, and partnerships. Key priorities include:

  • Audience Insights: Conducting in-depth research to understand target audience preferences and behaviors.
  • Technology & Data: Utilizing AI, analytics tools, and emerging media technologies to optimize campaigns and measure impact.
  • Collaboration: Aligning with Marketing, E-commerce, and CRM teams to ensure consistency across consumer touch points.
  • Adaptability: Quickly adjusting strategies to remain effective in a dynamic market environment.

Position Overview:
The Brand Media Specialist will oversee media buying and activation to support business growth across Europe.
Responsibilities include:

  • Managing the setup, execution, performance, and optimization of campaigns on Paid Social and Display platforms.
  • Designing effective audience targeting, bidding, and creative strategies.
  • Evaluating new media opportunities and managing budgets to ensure campaigns meet ROI targets.
  • Contributing to strategic projects that strengthen brand-consumer connections.
  • Staying informed about emerging trends and recommending innovative campaign strategies.

Requirements:

  • Experience: 3+ years in digital media buying/planning with hands-on expertise in platforms such as Meta, Google, TikTok, Snapchat, and Pinterest.
  • Skills: Budget management, creative trafficking, and familiarity with product feed management tools like Smartly.io.
  • Knowledge: Proficiency in Google Analytics, measurement studies, and attribution models.
  • Background: Experience in E-commerce or a digital agency is preferred.
  • Capabilities: Strong analytical skills, effective communication, and the ability to translate data insights into actionable business strategies.

This position plays a crucial role in driving digital growth and ensuring impactful brand representation.
What you can expect from our client:

  • An international environment which respects diversity, equality, and individuality.
  • A beautiful state-of-the-art Campus.
  • Depending on the role a monthly home - office budget.
  • A chance to unwind with weekly social activities. 
Work Hours:

40 hours per week hours per week

About the company:

Be part of an iconic story.
This organization serves as a platform for growth, focusing on building brand strength and staying relevant in a rapidly changing world. By connecting global, iconic brands more closely to the evolving needs of consumers, it ensures a strong foundation for both the present and future generations.
Guided by shared values and empowered by scale and global reach, the company is committed to driving fashion forward for good. Operating as one unified team with a clear vision and plan, it exemplifies the power of collective effort and shared purpose.

Application Procedure:

Apply now, and be sure to do so before Monday, March 10th at 12:00 noon. Send your resume and a short motivation. Before we can introduce you to the client, we will invite you for an interview at our Projob office or online. For more information contact us at 020-5738383 or welcome@projob.nl.
Please note that we agreed with our clients to only introduce them to candidates who already live near the job location. Although you might be willing to relocate or commute, this is not an adequate option.