Senior Manager, Consumer Insights & Market Strategy | English

Are you passionate about understanding consumer market trends and behavior? 

We're currently working with a leading Asian food company known for its iconic FMCG food products, which have seen remarkable success in the European market. To further expand its presence, the company has launched a new European HQ in Amstelveen. As part of this exciting growth, we are looking for a Senior Manager, Consumer Insights & Market Strategy to help build a strong foundation for its European market strategy.  

Key Responsibilities

• Define and drive the strategic vision for each business sector.
• Conduct in-depth market research and analysis to inform business planning and strategy.
• Analyze market trends and assess risks based on economic, industry, and consumer insights.
• Develop product differentiation strategies through industry benchmarking, competitive intelligence, and market analysis.
• Identify new business opportunities by evaluating global and local market trends.
• Create and assess new business models, conduct feasibility studies, and establish execution strategies.
• Identify and execute strategic brand collaborations and investment opportunities aligned with the company's expansion strategy.
• Work closely with headquarters and subsidiaries to support global business growth.

Required Qualifications

• Minimum 10 years of experience in business planning and strategic planning in the global FMCG industry
• Experience in new business development, business model establishment, feasibility analysis, and execution
• Expertise in global brand marketing and consumer behavior research
• Deep understanding of consumer behavior, cultural dynamics, and brand perception.
• Hands-on experience in data analysis and field research.

• Strong analytical and reporting skills (experience with Tableau, Power BI, SQL, Python, R preferred)

• Strong communication skills for cross-functional collaboration in multinational teams.
• Fluency in English

Preferred Qualifications

• Experience in CRM data analysis and customer segmentation.
• Background in brand marketing and consumer research.
• Expertise in digital marketing data analysis.

The way of working:

This is an onsite role where you need to be in the office 5 days a week in the office in Amstelveen.

Interested? Feel free to apply or contact me for more information at izumi@adamsrecruitment.com.

The disclaimer: We never request payment from candidates, and we always contact you through our official business accounts and platforms. If someone asks you for money, it’s probably a scam. Please always make sure that the job you’re applying for is listed on our website.

Please take into consideration that we can only consider applicants who are currently living in the Netherlands and who have valid work permits in the Netherlands.