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Business Development & Marketing Executive

Marketing / PR
Rotterdam

In this role, you will be the key bridge between strategic business objectives and effective marketing execution. Your primary focus will be on gathering market intelligence, conducting business analysis, and crafting marketing strategies that align with organizational goals. You’ll be responsible for developing and implementing marketing plans, analyzing industry trends, and collaborating with various departments to drive overall business growth.
The ideal candidate will excel in turning data into actionable insights, developing engaging marketing content, and managing projects that enhance the company’s brand visibility and market positioning.
Key Responsibilities:

  • Conduct market research and competitive analysis to identify new business opportunities.
  • Gather and analyze industry data to develop strategic insights that guide business decisions.
  • Develop and maintain comprehensive marketing plans and strategies that align with business goals.
  • Create and manage marketing communications, including digital content, promotional materials, and sales support tools.
  • Plan and coordinate marketing campaigns, product launches, and customer outreach initiatives.
  • Track and analyze the effectiveness of marketing campaigns and adjust strategies accordingly.
  • Support cross-functional teams with insights and recommendations for new projects, process improvements, and market positioning.
  • Stay updated with industry trends, customer preferences, and emerging market opportunities.

Requirements:

  • Languages: Fluent in Dutch and English; proficiency in French is an advantage.
  • Educational Background: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Experience: At least 3 years of experience in a business development or marketing role, preferably within logistics, shipping, or a related industry.
  • Strategic Thinking: Ability to develop and implement strategies that drive business growth.
  • Market Research Skills: Experience in gathering, analyzing, and presenting market intelligence and business data.
  • Technical Skills: Proficiency in CRM and marketing automation tools, data analysis software, and digital marketing platforms.
  • Project Management: Strong organizational and multitasking skills with a proven track record of managing complex projects from start to finish.
  • Communication Skills: Excellent written and verbal communication, capable of producing impactful marketing content and presentations.
  • Creative Problem-Solving: Ability to think creatively and develop innovative solutions that meet business objectives.
  • Team Collaboration: Proven ability to work cross-functionally, supporting various teams and departments.

Salary Benefits:

  • A fully covered comprehensive pension plan.
  • Performance-based annual bonuses.
  • Collective health insurance with additional package discounts.
  • Access to a wide range of learning resources and career development opportunities.
  • Participation in volunteer programs and community initiatives.
  • Special bonuses and benefits, including a birthday bonus.

This position is ideal for those looking to develop their career in business development and marketing within a forward-thinking and innovative industry. Apply today to make your mark!

About the company:

Our client is a leading company in providing supply chain solutions worldwide.