Market Intelligence & Consumer Insights Lead | ENG

Are you passionate about understanding consumer market trends and behavior? 

We're currently working with a leading Asian food company known for its iconic FMCG food products, which have seen remarkable success in the European market. To further expand its presence, the company has launched a new European HQ in Amstelveen. As part of this exciting growth, we are looking for a Market Intelligence & Consumer Insights lead to help build a strong foundation for its European market strategy.  

Key Responsibilities

Market Intelligence (MI)

• Develop strategic insights based on regional market research and analysis.
• Identify business opportunities by tracking local and global market trends.
• Analyze competitors and implement benchmarking strategies.
• Assess market risks and opportunities by evaluating economic, industrial, and consumer trends.
• Collaborate with headquarters and overseas subsidiaries to develop localized global marketing strategies.
• Collect and refine data-driven market intelligence processes.

Customer Insight (CI)

• Develop marketing strategies by analyzing local customer data and deriving key insights.
• Formulate tailored approaches based on consumer behavior, cultural nuances, and purchasing patterns.
• Define customer segmentation and personas for targeted marketing efforts.
• Leverage CRM data to enhance customer experience and engagement.
• Conduct NPS surveys, customer questionnaires, and VOC analysis to drive improvements.
• Work closely with global and local teams to implement customer-focused strategies.

Required Qualifications

• 8+ years of experience in market research and customer insights within FMCG companies or consulting firms.
• Deep understanding of consumer behavior, cultural dynamics, and brand perception.
• Hands-on experience in data analysis and field research.
• Proficiency in data analysis and BI tools such as Excel, SQL, Python, R, Tableau, or Power BI.
• Strong communication skills for cross-functional collaboration in multinational teams.
• Fluency in English for communication with headquarters.

Preferred Qualifications

• Experience in CRM data analysis and customer segmentation.
• Background in brand marketing and consumer research.
• Expertise in digital marketing data analysis.
• Experience working with multinational organizations.
• Proficiency in additional European languages or Korean.

The way of working:

This is an onsite role where you need to be in the office 5 days a week in the office in Amstelveen.

Interested? Feel free to apply or contact me for more information at izumi@adamsrecruitment.com.

The disclaimer: We never request payment from candidates, and we always contact you through our official business accounts and platforms. If someone asks you for money, it’s probably a scam. Please always make sure that the job you’re applying for is listed on our website.

Please take into consideration that we can only consider applicants who are currently living in the Netherlands and who have valid work permits in the Netherlands.