Postdoctoral Position in Strategic Brand Management

Job description
New products are not designed in a vacuum. They are often developed by organizations with an existing brand and product portfolio. These brands function as a platform for developing and launching new products effectively. Brands may signal quality and other cues, and they help consumers in their decision making processes. In our current society, brand meaning is co-created by these organizations (offline and online) with multiple stakeholders such as influencers, reviewers, retailers, consumers and the media. A strong and distinctive brand positioning should be based on a sharp brand DNA with consistent decisions on the brand's purpose and personality.

We invite you to join our section on Responsible Marketing and Consumer Behavior (RMCB). In our group, we investigate and teach (sustainable) consumer behavior, strategic brand management, designing brand experiences, sustainable packaging and responsible marketing. You will be working at the forefront of the new product marketing field as part of a young and international team that learns together and believes in the power of integrating design, consumer behavior, marketing, strategic brand management and sustainability.

The Industrial Design Engineering Faculty at Delft University of Technology is looking for a Post Doctoral researcher in the area of Strategic Brand Management.

In this role, you will contribute to TU Delft’s research in responsible marketing and consumer behavior to help organizations develop and launch new products that are sustainable and successful and aligned with the company's brand and innovation strategy. You will contribute to building a responsible marketing and sustainable consumer behavior research community within the Faculty of Industrial Design Engineering, Department of Design, Organisation and Strategy (DOS) and help us to take a leading role in the new product marketing field. Writing articles on strategic marketing and brand management in relation to innovation and design is an important part of your responsibilities. In addition, you will contribute to the RMCB courses in our Bachelor and in the Master in Strategic Product Design.

The Post Doc researcher will be part of the Design, Organization and Strategy (DOS) Department at the Industrial Design Engineering Faculty. DOS focuses on the strategic role of design in organisations and ecosystems with the intention to improve and renew their strategies and thereby concurrently co-create value for individuals, organisations, and society at large. He/she will be supervised by Prof. Dr. Erik Jan Hultink (DOS).

The Post Doc position covers the period January 1, 2025 to December 31, 2026 (full time).

Your primary duties as a Post Doc will be:

• Conducting research activities to achieve the objectives of the Post Doc research;
• Publishing journal/conference papers;
• Translating your research into educational modules

Job requirements
You have the drive to make a difference. Designing and launching new products for new and existing brands captivates and inspires you. Open-minded and ambitious, you’re not daunted by big, complex topics, which can be cognitively and emotionally challenging to some.

You also have:

• A PhD in new product marketing or strategic brand manegement in relation to innovation.
• Demonstration of publication track record in peer-reviewed journals and conferences relevant to New Product Marketing and Branding.
• Experience with teaching and coaching (design) students at bachelor and master level
• Teamwork skills and a collaborative mindset
• Excellent command of the English language.

TU Delft (Delft University of Technology)
Delft University of Technology is built on strong foundations. As creators of the world-famous Dutch waterworks and pioneers in biotech, TU Delft is a top international university combining science, engineering and design. It delivers world class results in education, research and innovation to address challenges in the areas of energy, climate, mobility, health and digital society. For generations, our engineers have proven to be entrepreneurial problem-solvers, both in business and in a social context.

At TU Delft we embrace diversity as one of our core values and we actively engage to be a university where you feel at home and can flourish. We value different perspectives and qualities. We believe this makes our work more innovative, the TU Delft community more vibrant and the world more just. Together, we imagine, invent and create solutions using technology to have a positive impact on a global scale. That is why we invite you to apply. Your application will receive fair consideration.

Challenge. Change. Impact!

Faculty Industrial Design Engineering
Matching the evolution of people with the speed of the revolution of technology. This is the focus of the Faculty of Industrial Design Engineering (IDE). Delft designers act as a bridge between advances in technology and the needs of people, organisations and society to create products, services and systems with purpose.

IDE is a leader in design research across the application areas of mobility, sustainability and health, as well as its development of design tools and methods. A 350-strong research team and over 2,000 students work together in our inspiring hall, labs and studios.

In close cooperation with industry, the public sector and NGOs we rehearse possible futures in research and education to design for a complex future.

Click here to go to the website of the Faculty of Industrial Design Engineering.

Conditions of employment

• Duration of contract is 2 years.
• A job of 36-40 hours per week.

Salary and benefits are in accordance with the Collective Labour Agreement for Dutch Universities. The TU Delft offers a customisable compensation package, discounts on health insurance, and a monthly work costs contribution. Flexible work schedules can be arranged.

For international applicants, TU Delft has the Coming to Delft Service. This service provides information for new international employees to help you prepare the relocation and to settle in the Netherlands. The Coming to Delft Service offers a Dual Career Programme for partners and they organise events to expand your (social) network.

Additional information
For more information about this vacancy, please contact Prof. Dr. Erik Jan Hultink (h.j.hultink@tudelft.nl). For more information about the application procedure, please contact:

secretariaat-DOS@tudelft.nl

Application procedure
Are you interested in this vacancy? Please apply no later than 15 Jan 2025 via the application button and upload the following documents:

• CV
• Motivational letter

Please note:

• You can apply online. We will not process applications sent by email and/or post.
• A pre-employment screening can be part of the selection procedure.
• For the final candidates, a knowledge security check will be part of the application procedure. For more information on this check, please consult Chapter 8 of the National Knowledge Security Guidelines. We carry out this check on the basis of legitimate interest.
• Please do not contact us for unsolicited services.

36 - 40 hours per week

Mekelweg 5