Digital Marketing Specialist

• Plan, conceptualise, develop and deliver the company's Digital Marketing Strategy & Platforms
• Coordinate and develop corporate infrastructural platforms, improving the customer experience as well as internal stakeholders (such as Intranet, Extranet, Corporate Website)
• Create, implement, and manage corporate digital communication channels, including e-campaigns, surveys, social media & video channels
• Evaluate channel performances through analytics to track and understand customer's journey and customer's behaviour and provide input for development of marketing strategies
• Develop online and offline brand communications and campaigns to support the overall brand strategy of the company, by creating the design and production of relevant material in-house or via external agencies, and selecting appropriate media that support brand integrity and standards
• Develop online and offline communications and campaigns to support new product launches, by creating the design and production of relevant material in-house or via external agencies, and selecting appropriate media to launch the products
• Manage the preparation and tracking of annual marketing budget
• Assist pro-actively in the clarification, monitoring and development of the company's brand strategy for EMEA (development of visual identity & brand book)
• Assist with ad hoc internal and external marketing requests
• Become the company's focal point for advising local branches on their social media spaces
• Regular high-quality performance reporting to ensure function is delivering against targets (KPI & ROI to be developed)
• Evaluate emerging marketing technologies - provide thought leadership and perspective for adoption where appropriate

Requirements:

• Bachelor's degree in Business, Marketing or Communications
• Relevant certifications are a plus
• Minimum 3-5 years of relevant experience
• Experience with development & management of CMS systems (Magento, Drupal, Sitecore, WordPress) is a plus
• Experience in design (Adobe Photoshop, InDesign, Illustrator, Premiere, and After Effects) is a plus
• A strong grasp of current marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution
• Team player, with good communication skills, flexible and committed
• Excellent written and verbal communication skills in English - other language is a plus
• Eligible to work in The Netherlands

Salary Benefits:

• 25 Holiday days
• Travel Allowance
• International environment in an established company
• Career growth opportunity
• And more...

Our client is a Japanese company founded 70 years ago, currently they are an international and well established company that manufactures machines for the Hospitality industry.
With the HQ in Amsterdam (reachable by public transport, car with free parking, or bike), with a very international environment (more than 20 nationalities in the office) and a hybrid policy.