Allround Marketeer (Dutch/2-5yrs/hybrid or remote)

Marketing Plan

• Leads the development and execution of the local annual Regulatory Services (Medical Devices) marketing plan for the Netherlands & Nordics with guidance from Global Head of Field Marketing

Website

• Ensure local website optimisation, content development, and maintenance with guidance from Global RS Website team

Lead Generation Marketing Campaign Creation & Execution

• Responsible for the delivery of the Global RS outbound marketing campaigns using the relevant marketing tools e.g. Pardot (marketing automation system)
• Manage country specific lead generation campaigns across all marketing channels, including website, newsletters, social media, and webinars
• Identify editorial and advertising opportunities to support lead generation activity
• Use CRM system (SFDC/Pardot), Marketing and Sales tools to best effect to deliver tailored messages to specific market segments for improved ROIs and reduced attrition

Market Activities

• Work with the RS local Commercial teams to support major trade show and BSI specific client events in the Netherlands & Nordics
• Planning, organisation of logistics, support during event and post event follow up of local trade fairs and events to gain sales leads, win new clients and increase client loyalty.
• Feedback to Global RS Marketing of local market, competitor and client analysis for medical devices in the designated markets
• Management and guidance of local external service providers and agencies

Campaign Performance Management

• Ensure the Netherlands & Nordics data is correctly segmented and remains up to date to support accuracy for lead generation campaigns
• Monitor marketing KPIs and continually improve the effectiveness of lead generation marketing campaigns.
• Work closely with the RS Global Marketing team to use all available KPI's to feed into marketing annual planning
• Responsible for Regulatory Services data integrity and compliance in assigned market

Building and Maintaining Relationships

• Support the achievement of the Netherlands & Nordics Regulatory Services revenue targets
• Build strong working relationships with the local Commercial team, wider Regulatory Services upstream marketing teams and other EMEA Marketing teams to strengthen "best practice sharing" and content created execution

Reporting

• Monthly reporting of marketing activity and adherence to budget
• Monthly reporting of market and competitor activity
• Making recommendations to global marketing for complimentary country specific campaigns that are aligned to the global campaigns that will increase local effectiveness, engagement and reach

Requirements:

• 2 -5 year's Experience in a similar position
• Bachelor in Marketing, Communications or similar
• Fluent in Dutch and English
• B2B experience
• Digital Marketing knowledge

Salary Benefits:

• Bonus of 8% based in performance
• 27 holidays
• E40 net health-care allowance
• Pension
• Travel compensation 19ct per km / ov

My client focuses in manage standardisation for companies. That means showing companies how to improve performance, reduce risk and achieve sustainable growth. As an international leader helping organisations to improve. Their clients range go from top brands to small, local businesses. They are active in 193 countries worldwide.

The Marketing team in Amsterdam is an international team around 10 fte. They are located in one of the business districts in Amsterdam, very well reachable by public transportation. They have a hybrid working policy.